Online marketing refers to a set of effective tools and approaches used for promoting products and services with the Web.
Online marketing includes a wider variety of marketing aspects than conventional company marketing due to the additional channels and marketing systems readily available on the Internet.
Online marketing can deliver numerous advantages such as :
* Growth in capacity.
* Minimized expenditures.
* Sophisticated communications.
* Better control.
* Improved customer service.
* Competitive advantage.
Online marketing is also called Online marketing, Internet advertising, digital marketing and online search engine advertising.
